news 1 month ago

Facebook Ad Revenue Will Go Up In 2020

Wochit Postables
Business Insider reports that Facebook's ad revenue will continue to increase this year. The growth will come despite the growing number of brands pulling ad campaigns amid the coronavirus pandemic. Net US digital ad revenues at Facebook will increase by 4.9% this year to $31.43 billion. Brands pulled ad spend from Facebook for the month of July in support of the NAACP campaign #StopHateForProfit. The campaign only asks brands to pause Facebook ad spending. It's likely that brands participating won't end up quitting the platform in the long term.