Marketing & Advertising
Developing Your Company's Logo
If you just need a logo and not an entire campaign, an online logo company is a better alternative to a traditional ad agency.
Metrics for Measuring Ad Campaign Effectiveness
There's no precise way to measure the success of an ad campaign. But there are methods that will give you a rough idea of whether your ads are...
Three Steps to Developing a Marketing Plan for Your Small Business
A sound marketing plan is key to the success of your business. Here's how to start.
Small Business Advertising Basics
Before you advertise in any medium, consider your business and its industry. Think about your target market and your competitive position.
Logo Design
Having a logo designed for your company does not have to be difficult — if you know where to look. There are four main ways to get your...
The ABCs of Effective Advertising
Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put you on the right track.
How to Use Social Networking Sites for Marketing and PR
Learning how to use them wisely can increase your business profile.
Top 10 Direct Mail Mistakes
Using the wrong list, poor copy, no testing: Avoid these common direct mail mistakes.
How Social Media Is Changing Franchising
With the advent of tools like Twitter, Facebook, and YouTube, social media is quickly becoming an essential part of a franchise company's...
Marketing: The Rules Have Changed for Automated Phone Calls
How much a Web site costs to build depends on how much you want it to do.An extra day or two of breathing room might seem helpful to balance cash...